Mix interview + observation in consumers' house, to get the feel of their daily activities
FOCUS GROUP DISCUSSION
Inspired by anthropology, this approach is used to immerse us within consumers life, values, & behavior full day
Integrated-analysis + meta-analysis from various sources (i.e. desk research, articles scanning, video observation)
Group Discussion will allow a better flow of the discussion, both in terms of the depth of reactions as well as the dynamics of interaction between consumers
IN DEPTH INTERVIEW
Using MROC (Mobile Research Online Community) apps, this method could help us to do monitoring of consumers' behavior - in real time.
There are some methods that we usually do:
In-depth interview, to gain rich information from consumers in a deeper manner
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