Mix interview + observation in consumers' house, to get the  feel of their daily activities

FOCUS GROUP DISCUSSION

HOME IMMERSION

OUR APPROACH

Inspired by anthropology, this approach is used to immerse us within consumers life, values, & behavior full day

VIDEO ETHNOGRAPHY

Integrated-analysis + meta-analysis from various sources (i.e. desk research, articles scanning, video observation)

Group Discussion  will allow a better flow of the discussion, both in terms of the depth of reactions as well as the dynamics of interaction between consumers

ONLINE COMMUNITY

IN DEPTH INTERVIEW


CULTURAL INSIGHTING

Using MROC (Mobile Research Online Community) apps, this method could help us to do monitoring of consumers' behavior - in real time.

There are some methods that we usually do:

In-depth interview, to gain rich information from consumers in a deeper manner