Founder - CEO

Hidayatullah Cahyatama (Cahyo) has the depth of consumer insights and brand development knowledge gathered from his experience of 16+ years in marketing research.

Having a background in Psychology and Social Intervention, equipped him with the conceptual framework as well as the practical know-how in the research arena. His key area of expertise is widespread around FMCG, cigarette, F&B, automotive, banking/ finance, pharmaceutical, lifestyle media, and social researches.

In sum, today he is one of the highly recognized and trusted qualitative expert in Indonesia … with in-depth knowledge of moderating as well as strategic analysis and actionable directions for various topics, i.e. brand equity diagnostic + portfolio expansion, communi-cation development, packaging evaluation, channel engagement, and consumer profiling.

After a total of 13+ years in Nielsen + Millward Brown’s remarkable achievements and leadership in Indonesia, SEA, and Asia Pacific  – Cahyo set up his small company to partner up with leading clients under his 3 passions on research, knowledge, and strategy.